Lenovo NoteBook - Print Ads

Lenovo NoteBook - Print Ads

Demonstration advertising is used to illustrate the advantages of using the Lenovo Notebook by portraying the exact benefits like easily portable, liquid resistant, less complex etc.,

Different features and Advantages of using the Lenovo laptops is portrayed in different print ads below. Pictures show that Lenovo notebooks are weight less and can handled easily even in space.

And also notebook body is resistant to water or any other liquid, notebook can be handled without stress and operated easily. 

" Saving the Notebook, Saving the Data, Saving the Day"

 " How much liquid is too much for Lenovo?"

" Eliminating Stress with the push of a Single Button"

" To Build the world's first Weightless Notebook"

Different World @ Different speed in One processor - Powered By Intel

Animation is used as execution style in Intel's chase Ad. Animated scenes are drawn by the artists or created on the computer to develop an Ad. Since this processor is targeted towards gamers, Animation style is used for making the Ad.

Intel Chase Ad - Commercial

Intel came with the Chase Ad for the I-5 processor which supports higher end games and all end applications. At the same time it supports multiple applications. In ad we can see that Different world will be shown at different phase supported by one processor inside the machine.

Print Ad - Intel I 5 Chase Ad

Lenovo Engineered for Engineers

Lenovo came with Print Ads - We Make tools You make Them Do

Technical/ Scientific evidence is used as a execution style in these print ads. These Ads Symbolizes Engineers working in Lenovo Notebook which supports all High Engineering applications for Designing the Tools.

In the following ads you can see that manufacturing parts displayed in the Ads are designed using the Lenovo Notebooks and its used in the atmosphere of wear & tear.

MicroSoft - We See Campaign

Imagery - Execution style

These execution styles generally contain little or no information about the brand or the company and almost totally visual. This execution style is used in the ads because  customers will associate this imaginary thoughts with the product developed by Microsoft.

Microsoft Inspired to create software with the Imagination of future world. Following ads portrays that Software giant Microsoft Imagines and Visualizes the future world around  each and every individual and creates software for the world. Following visuals and print ads show how they imagine and see things around the world and develop application for the world.

Microsoft TV- Commercials

Print Ads of We See Campaign of Microsoft 

Dramatic Ads By Ranbir for Lenovo Notebooks

Combination of different appeals are being in these ads. Informational appeal  with the Dramatic execution style has been used in these ads. Latest ads, Ranbir kapoor featured to dramatize the new feature of Lenovo Slim models. 

Tv commercials of Lenovo with Ranbir

 

Print Ad of Lenovo for the Support Services

Technology & Innovation driven by Work Culture in Organization

Hewlett Packard 

Dramatized Ad of HP shows the work environment of the organization with the tag line - Happiness is a Fine tuned Business. 

In this Ad it clearly shows the work environment of Hewlett Packard. Dramatization style is used for the execution of the Ad. Visuals of the Ad shows that Tune of Happiness will be delivered only through the combined efforts or individual tunes of happiness. In way Hewlett Packard says through this advertisement is that Innovation, performance and quality of service is delivered by every individual of the organization is because of the Happiness in the Work Environment.

Intel - Sponsors of Tomorrow

In the New Era of Advertising Intel used its own employees to feature in Television commercials. Innovation has been in the center of focus always when it comes to work in Intel. Visuals below will show us the difference in work culture of Intel compared to Other Technology companies. 

Here Ajay Bhatt - Co- Inventor of USB has featured in the Ad and also shares a same floor with the co-workers. 

Intel - Mind Control Ad

Intel in this Ad has shown that two employees of Intel are competing in the stage with Mind controlling sensors imposed on them. Ad implies that Meeting in Intel is different from the meeting organised in other organization. Innovative ideas and thoughts of every individual is put forward in stage where everyone can see and enjoy. Watch this Ad...

Face recognition technology in Lenovo Notebook

Lenovo's print ad for the Face recognition technology in Laptops. 

Informational/ Rational appeal is used by the Advertising agency for the Print Ad to show the face recognition feature in Lenovo Notebook. Instead of portraying the face recognition feature as part of the print ad and explaining the features of it. Face of the end user is placed inside the text for password by which the used is recognized to Login.