Monday 30 September 2013

Touch screen technology in Laptops - Commercial Ads


Acer commercial for the Touch screen Notepads. In the Ad shown below it is partially Informational/ Rational appeal but directly it doesn't signify the touch feature of the Acer Notepads. Instead Ad was dramatized in way that few things in the world are not meant to be touched / too far to touch and feel / Barriers to touch the things you want and many more things. And finally it gives a informational appeal telling that Touch technology is powered by Acer in Windows 8.0 platform.

 
Dell Inspiron - Inspired by passion powered by Touch
Dell- Market leader in the Laptop and Notebooks has come with the Commercial for the Touch technology. Due to raising interest and excitement  towards touch technology has forced all leading laptop manufactures to improvise touch technology in their respective brands. But the biggest question, How far laptop's innovation, sales and usage will be driven by the touch technology like smart phones, I-Pads and Tablets.
Can these over come with help of convertible Notebooks??


Lenovo & Ranbir Kapoor 
Lenovo endorsed Ranbir Kapoor for advertising the Notebooks. Lenovo came up with the New technology of touch and more modified design of Laptops. Lenovo redefined the image of their Notebooks and Laptops. Print Ad below shows the celebrity using the touch technology and price of the Notebook along with the offers are addressed in the Ad.



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