Lenovo Yoga 2 Pro: 4 Awesome Modes, 1 Incredible Machine

A Full time laptop with a part time tablet with 4 awesome modes of operation. In the video below we can see how a Lenovo notebook can be used in four awesome modes of usage. With a touch screen taken to the next level in the technology world, Laptop manufacturing giants have capitalized on the advancements in the industry.

In this model of Notebook lenovo, Display can be quickly removed separately and used as a tablet. More Importantly its very flexible and moved to angle of 360 degree. Commercial below will show us, How a consumer can use the notebook in four different modes.

HP Envy X2 - Best Buy

Hewlett Packard - Best Buy Commercial on Multipurpose HP Laptops

Unlike other Ads used for Marketing any product, HP uses channel partner to advertise the product in the commercial. Best Buy is one of the leading website for the online shopping of consumer durable items. In this Rationale/ Informational appeal executive from Best Buy is explaining about the features of HP Envy X2

HP Envy X2 - Commercial

Ad below shows the features of  HP Envy X2 features. It is the Informational ad which depicts the features of the Envy X2.

Touch screen technology in Laptops - Commercial Ads

Acer commercial for the Touch screen Notepads. In the Ad shown below it is partially Informational/ Rational appeal but directly it doesn't signify the touch feature of the Acer Notepads. Instead Ad was dramatized in way that few things in the world are not meant to be touched / too far to touch and feel / Barriers to touch the things you want and many more things. And finally it gives a informational appeal telling that Touch technology is powered by Acer in Windows 8.0 platform.

 

Dell Inspiron - Inspired by passion powered by Touch
Dell- Market leader in the Laptop and Notebooks has come with the Commercial for the Touch technology. Due to raising interest and excitement  towards touch technology has forced all leading laptop manufactures to improvise touch technology in their respective brands. But the biggest question, How far laptop's innovation, sales and usage will be driven by the touch technology like smart phones, I-Pads and Tablets.
Can these over come with help of convertible Notebooks??

Lenovo & Ranbir Kapoor 
Lenovo endorsed Ranbir Kapoor for advertising the Notebooks. Lenovo came up with the New technology of touch and more modified design of Laptops. Lenovo redefined the image of their Notebooks and Laptops. Print Ad below shows the celebrity using the touch technology and price of the Notebook along with the offers are addressed in the Ad.

Microsoft Vs Apple

Microsoft launched Windows surface launched in June 2013 competitor for Apple I-Pad.  Recently Microsoft came out with  ads which was directly attacking I-Pad. In Advertising terms we call it as Comparative advertising. In such advertisement, competitors are directly attacked with a appeal known as Competitive advantage appeal.

In Competitive advantage appeal advertisement, it is a practice of either directly or indirectly naming/ displaying competitors in an ad and comparing one or more specific attributes. Here in the ads shown below, Microsoft compares various attributes of Windows surface with I- Pad.

Price of Microsoft Surface &  I-Pad

• I- Pad - Rs. 45900 (32Gb)
• Microsoft  - Rs. 42875 (32Gb)

* For the price of different specifications visit Apple & Microsoft site

In Ads below it is shown that Windows Surface has the competitive advantage over I-Pad in terms of attributes like USB port, External keyboard, Multitasking and many other features.

Microsoft Surface commercial 

Surface RT Vs I- Pad