Microsoft launched Windows surface launched in June 2013 competitor for Apple I-Pad. Recently Microsoft came out with ads which was directly attacking I-Pad. In Advertising terms we call it as Comparative advertising. In such advertisement, competitors are directly attacked with a appeal known as Competitive advantage appeal.
In Competitive advantage appeal advertisement, it is a practice of either directly or indirectly naming/ displaying competitors in an ad and comparing one or more specific attributes. Here in the ads shown below, Microsoft compares various attributes of Windows surface with I- Pad.
Price of Microsoft Surface & I-Pad
* For the price of different specifications visit Apple & Microsoft site
In Ads below it is shown that Windows Surface has the competitive advantage over I-Pad in terms of attributes like USB port, External keyboard, Multitasking and many other features.
In Competitive advantage appeal advertisement, it is a practice of either directly or indirectly naming/ displaying competitors in an ad and comparing one or more specific attributes. Here in the ads shown below, Microsoft compares various attributes of Windows surface with I- Pad.
Price of Microsoft Surface & I-Pad
- I- Pad - Rs. 45900 (32Gb)
- Microsoft - Rs. 42875 (32Gb)
* For the price of different specifications visit Apple & Microsoft site
In Ads below it is shown that Windows Surface has the competitive advantage over I-Pad in terms of attributes like USB port, External keyboard, Multitasking and many other features.
Microsoft Surface commercial
Surface RT Vs I- Pad
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